45.0703° N
7.6869° E
TORINO · IT
EST. 2011

Creative Studio · EMEA

"Designing places you can walk into and places you can carry with you."

2011 — NOW
TORINO · EMEA

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What we do

We are crazy about
graphic design.

Visual communication is at the core of everything we build. We develop visual identities. From the first sketch to the complete system. Because a space without a strong visual language is just a room.

01

Visual Identity

New visual identities built from scratch. Logo, typography, colour, tone. Every element designed as a coherent system.

02

Exhibition Design

Spaces that tell stories. From concept to execution. We act as general contractor or project manager.

03

Event Management

One point of contact from strategy to opening day. We simplify production and maximise impact.

04

Interaction Design

Custom installations, interactive experiences, illustration and 3D — we design knowing what it takes to build.

CREATIVITY CAN
CHANGE THE WORLD
AND BROADEN BIGGER
SMILES ALONG THE WAY.

A bespoke creative studio. Every project is cut to measure. Never from a pattern.

;)
Form & Structure

Ideas and forms
ready to go
around the world.

We're used to working across borders — and we love every bit of it.

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Principles

Imagine, design, set up
and build new places.
Always in search of synthesis
and beauty to create shared experiences.

We're proud to collaborate
with these legends.
Fondazione Agnelli
GFT Italia
The Team
Cartoprint
FPT

We are a small studio by choice.
We work with people we trust,
on projects we believe in.

Journal

Mar 2024 Reflection

On designing spaces that disappear

The best exhibition is one you forget you're inside. A few thoughts on invisibility as the highest form of craft.

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Nov 2023 Project

Arduino. Building a world for makers

How we approached the challenge of translating an open-source philosophy into physical space.

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Jun 2022 Thought

Against the pattern

Why we never use the same solution twice — and why that's not a constraint, but the whole point.

Read →

Contact

lab@
uncommonidea.it

Turin, Italy · EMEA Operations · Est. 2011

An idea by Martina Abadessa

Strada Valsalice 226, 10131 Turin, Italy

VAT IT10507900016